INTEL 🧠

The stars align in episode 9

It’s our ninth newsletter in a row, and episode 9 is currently on air.

We didn’t plan for this twist, but here we are with only 1 episode left.

Who will grab the ticket and pack for a trip to the startup’s paradise in the United States?

Without any spoilers, just grab the popcorn and dive into the drama right now.

LEVEL UP ⬆️

What is guerrilla marketing?

In episode 8, Slavco from Common.mk, the startup that builds a time-saving SaaS tool tailored for beauty salons, wears branded trainers with the startup’s logo, saying it’s a form of guerrilla marketing.

It’s no big secret that founders implement interesting, attention-grabbing ideas to promote their startups everywhere they go, and Slavco is right on point with this one.

Let’s explore this guerrilla marketing topic further and see what you can do about it!

Guerrilla marketing refers to unconventional and often low-cost marketing tactics that rely on creativity, imagination, and ingenuity rather than a large budget. It's about finding unique and unexpected ways to promote a product, service, or brand, often by targeting a specific audience in unexpected places or through unconventional means.

Guerrilla marketing campaigns can involve street art, flash mobs, viral videos, stunts, or other attention-grabbing activities that generate buzz and engage potential customers in memorable ways. The goal is to create a big impact with minimal resources, making it particularly attractive to startups and small businesses.

Coming up with guerrilla marketing ideas requires creativity, thinking outside the box, and a deep understanding of your target audience and brand identity.

So, to come up with a guerrilla strategy for your brand you need to answer the following questions ✅

1. Know your audience: who are they, where are they spending their time, what are their interests?
   This will help you tailor the guerrilla effort to reach your audience effectively.

2. Know your brand: what’s your brand identity, which values does it provide, and what is your unique selling point?
   These answers will help you align the brand personality and the messaging with your guerilla marketing ideas.

3. Brainstorm without constraints: what should I do to get outside the box, which unusual locations I can leverage and how can the startup grab attention in a unique, not-seen-yet way?
   Encourage creativity, there are no bad ideas when it comes to guerrilla marketing.

4. Focus on the impact: how to make the most of the guerrilla tactic with limited resources?
   Try to come up with ideas that are attention-grabbing, memorable, and likely to generate buzz.

5. Leverage creativity: how can I use humor, a surprise element, or positive emotion to connect with my target audience memorably?

6. Keep an eye on current trends: are there any current trends, events, or cultural moments I can implement in my guerrilla marketing efforts? When the campaign is tied to a relevant topic, it makes it more timely and impactful.

7. Test and iterate: you can’t measure what you don’t track.
   Pay attention to the feedback and results and iterate and refine your guerrilla efforts on what works best.

By getting creative and trying out these steps, you can come up with guerrilla marketing ideas that make your brand shine and stick in your audience's minds.

Need more inspiration? You might find these useful 👇

🎥 The 100 best guerrilla marketing campaigns ever

🎥 Guerrilla marketing explained

📖 25 best guerrilla marketing examples in 2024

STARTUP NEWS RADAR 📡

_{What’s happening these days?}

• Mistral, the French AI startup raised €600m at €5.8bn valuation.

• Who were the most active US investors in May?

• The Raspberry Pi, a series of small, affordable single-board computers developed in the UK by the Raspberry Pi Foundation is now a public company.

• BeReal was acquired by Voodoo, the French mobile apps and game publisher for €500 million.

• The 10 biggest rounds of May by Crunchbase.

• TechCrunch has extended the deadline for TechCrunch Disrupt happening on October 28-30 in San Francisco. You and your startup can still apply to the Startup Battlefield to show off what you're working on. Find out more and apply here—the new deadline is June 17th. ⏰

P.S. you may wanna attend these:

• Best practices for founder equity and cap tables on June 13

• Startup Pitch Show (live broadcast) on June 19

• Everything you need to know about starting and running your LLC on June 20

NOTEWORTHY TWEETS 🐦

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