INTEL 🧠

BioHide is kicking off its journey in Silicon Valley!

We’ve all been waiting for this trip to kickoff, so you’ll be the first one seeing the sneak peek of it!

BioHide is hitting the Silicon Valley vibes hard, diving into a packed itinerary with back-to-back meetups, pitch sessions, and serious networking and we’ll be covering every detail!

This is just the beginning—plans are big, ambitions are huge, and the world better get ready for what’s coming from BioHide!

Have an amazing trip, girls! Make unforgettable memories and achieve great things in the startup capital 🚀

LEVEL UP ⬆️

Where’s your North Star?

For you, as a startup founder, the North Star Metric is the guiding star in the sky.

It directs you through unpredictable waters and keeps your startup on course.

Choosing the wrong star might be a problem, but following the right one leads to success.

That’s what the North Star Metric means in business terms, and here’s how to find yours.

At its essence, the NSM is a KPI that represents the core value your startup’s product or service delivers to its customers. 

The NSM aligns the entire strategy around one common goal, allowing you to measure your success. The rule is simple: if your NSM is improving, your startup is likely growing, too.

When you’re overwhelmed by various numbers and indicators, the right NSM will point you in the right direction.

As a startup founder, you know your business best by understanding what truly matters to your customers. If you have a difficult time finding your NSM, here are some questions that can guide you to the answer:

1. What value are you bringing to users? What do your users care about the most?

2. What are the key activities that lead to customer satisfaction and retention?

3. Are there any patterns or indicators of customer engagement that stand out?

4. What customer feedback or testimonials highlight the main benefits of your offering?

5. Which customer behaviors correlate most with long-term loyalty and retention?

6. What is the most common reason customers choose your product over competitors?

After closely examining the answers to the questions above, you should be able to select a single metric that reflects your startup’s value.

For example, in the SaaS industry, the most commonly used NSMs are Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV). In e-commerce, it’s Average Order Value (AOV) and Customer Acquisition Cost (CAC). In the tech industry, NSMs typically include app downloads, active users, or session duration.

As you can see, it depends on the industry, but it’s important to note that the NSM must be measurable and tied directly to your revenue or growth.

Afterward, you can implement the chosen NSM and start monitoring it. If it doesn’t align with your startup goals, don’t be afraid to tweak it.

Finding your North Star metric doesn’t have to be complicated. It’s all about understanding your business and your customers. Focus on what matters most to your users, choose one key metric, and let that guide your startup journey. By doing this, you’ll stay aligned with your goals and increase your chances of success.

STARTUP NEWS RADAR 📡

_{What’s happening these days?}

• The EarthCare team has launched Dana, a browser extension app for analyzing LinkedIn profiles, which is currently free in beta. [source] 🔥

• CaSys announces the ‘Pay by Link’ feature, now available for the first time in North Macedonia, modernizing the payment system and opening up new opportunities for merchants. [source]

• FinTech giant Stripe has acquired Bridge, a stablecoin platform, in a record-breaking deal valued at $1.1 billion, making it the largest acquisition in crypto to date. [source]

• 38 startups have become unicorns up until now. [source]

THE STARTUP VAULT 🗃️

_{Founders take note:}

• Generate images in real-time with Blinkshot.

• Sendsheets lets you send personalized emails from Google Sheets.

• Catch and remove sensitive data from your browser with Serendipity.

• Becoming Steve Jobs by Marc Andreessen

• How AI agents can build your whole app? The answer is in the latest YCombinator podcast here. 🎧

• 10 types of innovation and the art of discovering a breakthrough product.

*Working on something that fits this category? Reply to this email to be featured.

Hey ChatGPT 🤖

I want you to act as a Talent Coach for interviews. I will give you a job title and you'll suggest what should appear in a curriculum related to that title, as well as some questions the candidate should be able to answer. My first job title is "insert here".

source

Term of the week 🕵

Stealth Mode means operating quietly or secretly to avoid revealing details about a startup's products or plans.

NOTEWORTHY TWEETS 🐦

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