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The hidden intel #30
pitch smarter, not louder š¤

Welcome back to The Hidden Intel š your backstage pass to everything unfolding behind the scenes of the reality show, the accelerator, and all the action in between.
Letās begin š¢
INTEL š§
Become part of history and join the Legacy Circle š„
If youāre anything other than a startup, this oneās for you š
Weāre introducing the Legacy Circle by The Founder Games - our network of companies, associations and organizations that are standing behind the first-ever regional startup reality show.
All our members receive a special badge on our platform that symbolizes their permanent recognition as partners who have supported this innovation since day 0!
As a plus, you can position yourself as a leader by hosting a thematic discussion with key stakeholders during the final event (May 23-24) in Skopje, where we expect:
ā 150+ guests from across SEE
ā 30+ regional investors
ā Representatives from global corporations like Volvo, Stripe, Mastercard, HalkBank and more.
Every partnering package is customized to your goals, starting at just ā¬1,000.
And everyone who joins becomes part of history!
Sounds valuable to you and your company? Then š
FRESH FROM THE ROLLERCOASTER š¢
Whatās going on BTS?
EasyPass is now live in North Macedonia with over 100 amazing tutors already onboarded on the new platform easypass.mk, offering personalized lessons in all school subjects and foreign languages. With buzzing early traction and growing demand from both students and tutors, EasyPass is expanding fast across the Balkans, making top-quality education just a click away. Donāt miss out explore the platform and book your first lesson today!
BabyFM is selected for the EBRD Star Venture and Start Smart SEE MIT Accelerator.
Mirjana from MJ Hats took part in the Career Fair at SEE University to present the summer paid internships in fashion design. More details here.
OpenPledge is attending WeAreDevelopers World Congress this July in Berlin.
Starko launches Starko V2 along with a much clearer both short and long term vision for the product.
LEVEL UP ā¬ļø
Pitch smarter, not louder!
Youāve pitched before.
To mentors, to early adopters, to anyone who would listen. Maybe even to some investors already.
But Demo Day?
Itās different.
Itās the one moment where the entire room is full of VCs, BAs, and partners are tuned in with one question on their mind:
āIs this someone I want to bet on?ā
Itās not just about your product anymore. Itās about your story, your moment and the energy you create in those few minutes on stage!
As we gear up for Demo Day and for anyone preparing to raise funds, nailing your investor pitch is everything ā¼ļø
Hereās a breakdown of what a winning pitch should include, plus all the extra ingredients that make the difference between ānice pitchā and āletās talkā!

#1 Make it painfully clear
Donāt just describe the problem - quantify it! Who exactly feels the pain? How big is it in terms of time, money and/or emotion? Why hasnāt it been solved yet?
Open with a real story or example because stats alone are not memorable.
#2 Show the transformation
Position your startup as the bridge from āpainā to ābetter lifeā. A simple visual beats 1000 words so demo if you can.
Make sure itās clear why YOUR solution is the right answer, not just any answer.
#3 Go beyond TAM slides
Who is your early adopter and how do you actually reach them?
Investors donāt fund āeveryone on Earthā. They fund focused go-to-market strategies.
#4 Create urgency
Why is this moment the perfect storm for your startup to win?
Tie it to industry trends, regulation shifts, consumer behavior and anything that shows the window is open now!
#5 Proof instead of hype
Show real numbers in revenue, user growth, retention, CAC vs LTV, and churn.
In case youāre pre-revenue, show pilot projects, LOIs, signed partnerships, engaged beta usersā¦
Itās crucial to show velocity i.e. how fast youāre learning, building and improving.
#6 Simple but sharp BM
State clearly how you make money and how you will scale it. If you have multiple streams, prioritize. Complexity loses investors.
Show your thinking about margins, pricing power and CLV.
#7 Respect, then differentiate
Name your real competitors. If you say you have none, you lose credibility. Frame competition as validation and then explain your edge, whether it is technology, cost, brand, speed, data or else.
Show how the market is evolving and how youāre riding the next wave.
#8 Why youāll win as a team
Investors often bet more on the jockey than the horse. Highlight your teamās unique backgrounds, insider knowledge or crazy commitment.
Make it clear that this team will figure it out, no matter what!
#9 The ask and the plan
Say how much you are raising and what the use of funds is, being specific e.g. 40% on tech, 40% on sales, 20% on runway.
Show the next milestone youāll hit with the round, investors invest in momentum.
We didnāt just leave it to theory.
We went straight to the people whoāve heard hundreds of pitches (and survived to tell the tale). No fluff, just real insights that could save you from rookie mistakes and help you sharpen your game before Demo Day.
We turned to Gogo Rafajlovski with a simple question:
Whatās one thing you always hope to hear in a pitch, but almost never do?
Itās the current churn rate.
Why? Because churn rate tells investors one of the most important truths about a startup: whether customers are actually sticking around. It's not enough to just acquire users; if they leave after a month, it signals deeper problems with the product, pricing, or market fit.
A low churn rate means loyalty, real demand, and often strong word-of-mouth growth - all signals investors love to see.
So next time you pitch, donāt hide it. Bring it up first.
Next up: we tapped Teddy Pejoski, our partner and CTO, and the guy whoās seen it all (and pitched it all) to break down what actually makes an investor pitch land.
He recorded a video message just for you. (Seriously, grab a pen. Youāll want to take notes)
At last, we asked Sanja Mitrovska, our CEO, if she could give you just one piece of advice before you step on stage to pitch, what would it be?
In her style, hereās the full message:
Letās start with the blunt truth: It wonāt go exactly the way you imagined.
But if youāre fully present ā it might actually turn out even better.
Founders tend to overprepare, underprepare, overthink, second-guess... but when the lights are on, none of that matters anymore. The only thing that matters is this: youāre here, now.
This is the moment you were building toward. This is you, sharing something real, something you believe in.
So if I could give you just one piece of advice, it would be: Be fully present.
Donāt think about the slide you forgot. Donāt think about the question you fear. Just share.
Talk about your startup like a lover would talk about their beloved in the early days... with fire, with pride, with that uncontrollable smile that says, āThis matters to me.ā
Because in the end, it's not about perfection. It's about presence. And presence is what moves people.
THE STARTUP VAULT šļø
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